Blackcircles.ca — Installer Partner Program

  
Installer partner program

New customers.
Zero acquisition cost.

We invest in the advertising that brings customers to your door — at zero cost of acquisition to you. You set your own installation price and charge the customer directly. No markup, no fee, no invoice to us.

1,500+
Partner garages
4.7★
Google rating (3,500+ reviews)
$0
Sign-up fees
Coast-to-Coast
Nationwide delivery

Not a sale you're losing. One you didn't have.

The question we hear most from shop owners: "If Blackcircles sells the tire, aren't you just cutting into what I'd have made selling it myself?" Here's the honest math.

01
We pay for the advertising, not you
Every referral comes from marketing we fund and run. You never spend a cent attracting the customer — you do the install, at your price.
02
Your installation fee is 100% yours
Customers pay their installation fee directly to your shop, at your rate, every time. Blackcircles never touches it.
03
You keep control of your services
You decide what you offer — installation, balancing, valve replacements — and you set your own pricing on all of it.
37% / $250
On average, 37% of the maintenance a car needs is wheel-adjacent — alignments, brakes, valve replacements — worth roughly $250 per customer. That upside is yours to capture on every referral we send.
$0 CAC
Every customer we send costs you nothing to acquire — no ad spend, no lead-gen fees. And since the relationship is yours after the first visit, their lifetime value — repeat installs, seasonal changeovers, referrals — compounds for free.
Built for busy shop owners
No sign-up fees
Registration is free, quick, and you can start collaborating with us in just a few clicks.
Added revenue, not replaced revenue
Grow your customer base and revenue through installation services and spare parts — on top of the business you already have.
Popular brands, zero inventory
Offer a wide selection of popular tire brands at competitive prices through Blackcircles.ca, with no inventory to purchase upfront.
Paid directly, every time
Customers pay their installation fees directly to your shop — simple, immediate, no middleman in the transaction.
Dedicated support, hassle-free
Our team handles returns, exchanges, and tire-related warranty claims, so you don't have to manage those calls yourself.
Our marketing works for you
Leverage Blackcircles' national advertising and 4.7★ Google reputation to attract new customers — without spending your own budget.

Up and running in 3 steps

01

Apply online
Fill out our free online application form. It's quick, and you can start collaborating with us in just a few clicks.
02

We review your application
We review your application within 3 business days. The only requirement is having $2 million liability insurance.
03
Start receiving customers
Once approved, we start sending you referrals that match your location and services — you set your own pricing and availability from day one.
What could this actually add to your bottom line?
Drag the sliders to estimate the incremental monthly revenue of joining — on top of the business you already run.
Monthly tire sets installed via Blackcircles20 sets
Average install payout per set$70
Wheel-adjacent upsell conversion rate30%
$1,400
Installation revenue
+
$900
Upsell revenue (est.)
=
$2,300
Total monthly potential
100% of this is yours — we don't take a percentage. Upsell estimate based on the average $250 in wheel-adjacent maintenance per converted customer.
Garage owners just like you
Case study

"I'm Mike Urban, the Founder of Urban Automotive Inc. in Oakville, Ontario. I'm thrilled to share the story of our successful partnership with Blackcircles.ca. Initially approached in March 2018, I was skeptical about the financial terms for tire installations, which were considerably lower than our standard rates. Despite this — and the lack of interest from local competitors who dismissed the company as just another online venture — I saw potential in adapting to the growing trend of online purchases."

Mike Urban, FounderUrban Automotive · Oakville, Ontario

"Our partnership with you has been fantastic! Your team is always on point and incredibly responsive. Whenever an order is delayed, you make it a priority to resolve the issue quickly."

Nott Autocorp
Winnipeg, Manitoba

"On behalf of Eurolize, I want to express our sincere gratitude for the exceptional partnership we've built with Blackcircles over the years. Their professionalism, expertise, and responsiveness have consistently exceeded our expectations."

Eurolize Auto
Markham, Ontario

"We have been consistently impressed with the quality of products and services offered by Blackcircles.ca. The support and communication from your team have always been prompt and professional."

Serpa Automotive Group
Aurora, Ontario

"I would like to take this opportunity to thank you for being part of our installer partner network, and to emphasize how proud we are to collaborate with you to provide our mutual customers with high-quality service. On behalf of myself and the entire Blackcircles.ca team — a heartfelt thank you."

Martin Gendron
President, Blackcircles.ca
 
Before you apply
How do I join the Blackcircles.ca Installer Network?

Simply fill out the online application form. Registration is free, quick, and you can start collaborating with us in just a few clicks.

Do customers pay installation fees directly to my shop?

Yes. Customers pay their installation fees directly to your garage at the time of service — that revenue is yours in full.

Are there requirements to join?
  • You must have a tire installation service or workshop.
  • You must provide professional, quality service to our customers.
  • You must adhere to installation timelines to ensure customer satisfaction.
Can I decide which installation services I offer?

Yes, you remain in full control of your services. You set the pricing and offerings — installation, balancing, valve replacements, or anything else you choose to provide.

What if a customer has an issue after installation?

Our dedicated customer service team handles all tire-related issues, such as returns, exchanges, or warranties. You don't have to manage claims, which keeps your work simple and hassle-free.

JOIN THE NETWORK

Takes just a few clicks. No sign-up fees, no obligation.

  
Questions first? Email us or call 1-844-926-2527 (option 3).