A next-generation studless winter tire for ice, snow, and cold wet roads

The Bridgestone Blizzak IcePeak is a premium studless winter tire positioned as Bridgestone’s new “flagship” model for versatile winter driving. It is designed to handle the most common realities on our roads: ice, snow, slush, and cold wet pavement during freeze/thaw cycles. Bridgestone also emphasizes durability and optimized rolling resistance through the ENLITEN™ approach, aiming for more consistent long-term value (and improved efficiency, especially for EVs and hybrids). 

Ice focus: why the Ice Grip marking matters

In winter, snow isn’t the only challenge: ice (black ice, polished intersections, refrozen roads after a warm-up) is often the scenario where drivers want the most confidence under braking. The Ice Grip marking is highlighted as an indicator focused on ice braking, complementing the 3PMSF marking, which speaks more to snow performance. The result: for shoppers, tire selection becomes simpler when ice is a priority. 

ENLITEN™: what it delivers in real life (longevity, range, consistency)

Bridgestone positions the IcePeak as a “next-generation” Blizzak that targets not only winter traction, but also performance consistency and efficiency. In winter, you can gain peace of mind when:

• you drive a lot (repeated highway trips, long distances),
• you want to limit winter fuel/energy consumption,
• or you’re looking to preserve the driving range of an electric vehicle.

The goal is to maintain strong winter performance while aiming for better-managed wear and optimized rolling resistance.

Who is the Blizzak IcePeak for?

The IcePeak is especially relevant if you’re looking for:

• a premium studless winter tire oriented to ice + snow;
• a “single go-to” option for versatile winter use;
• a tire that aims for a strong balance of braking, traction, longevity, and efficiency.

Vehicle fitment and availability

Bridgestone announces very broad coverage: 107 sizes from 14 to 22 inches, targeting sedans, minivans, SUVs, CUVs, and light trucks. Launch/availability is targeted for May 2026, when retailers typically begin preparing for the next winter season. 

Detailed comparison: Blizzak IcePeak vs Blizzak WS90 vs Blizzak DM-V2

Reminder: WS90 and DM-V2, two Blizzak benchmarks (and two use cases)

Blizzak WS90: long considered the Blizzak benchmark for cars/CUVs, widely used for everyday driving (city + highway) and commonly chosen for winter commuting. 

Blizzak DM-V2: the Blizzak more associated with SUVs/light trucks, designed for heavier vehicles and versatile winter use.

Bridgestone now positions the IcePeak as a single “go-to” tire that simplifies the lineup by progressively replacing the WS90 and DM-V2.

What the IcePeak aims to add (vs. WS90 and DM-V2)

1. Clearer winter performance signaling

The IcePeak highlights 3PMSF + Ice Grip, providing a clearer signal for drivers looking for a tire that’s especially relevant for braking confidence on ice. 

2. A more explicitly “ice-focused” design

Bridgestone emphasizes tread elements (micro-grooves/protrusions) aimed at managing the water film on ice—an angle that’s more explicitly ice-focused than the “classic” read of previous Blizzaks. 

3. Durability + rolling resistance: the ENLITEN™ layer

WS90 and DM-V2 are primarily known for their winter-focused Blizzak DNA. The IcePeak adds a stronger promise around durability and efficiency (optimized rolling resistance), which aligns with today’s expectations—especially for heavier vehicles, hybrids, and EVs.