The world of automotive technology is changing fast, and Pirelli is leading the charge with its Cyber Tyre, recently named V2X Innovation of the Year at the 2025 AutoTech Breakthrough Awards. This system marks a turning point for the industry: it’s the world’s first tire capable of gathering data directly from the road and communicating it to the vehicle’s control systems in real time. It’s not just a tire anymore... it’s a data hub on wheels!
The Brain Inside the Rubber
Inside each Pirelli Cyber Tyre lies a set of miniature sensors embedded within the tread. These sensors collect precise information about pressure, temperature, load, and tread wear, data which are then processed by Pirelli’s proprietary algorithms. Once analyzed, the information is instantly transmitted to the vehicle’s onboard computer, fine-tuning systems such as ABS, traction control, and stability management. The result is enhanced safety, superior handling, and optimized performance in all driving conditions. Thanks to its collaboration with Bosch Engineering, Pirelli’s system is fully integrated into the vehicle’s electronic architecture, bringing the tire into the heart of the car’s digital ecosystem.
A Step Toward Smarter Mobility
Beyond optimizing individual vehicle performance, the Cyber Tyre introduces an entirely new dimension to mobility through V2X (Vehicle-to-Everything) connectivity. This allows real-time communication not only with the vehicle but also with other cars (V2V) and road infrastructures (V2I). Imagine tires that can warn drivers of upcoming icy patches, adjust to changing road conditions, or even signal traffic lights to improve flow efficiency. This technology paves the way for safer, more connected, and more sustainable urban transport systems—an essential step toward fully autonomous driving and smart cities.
From Luxury to Everyday Driving
Pirelli’s vision goes beyond innovation for its own sake. Initially available on high-end vehicles, the Cyber Tyre has already been adopted by brands like Aston Martin, with plans to expand its use to a wider range of premium and eventually mainstream models. As the technology becomes more accessible, it will redefine what drivers expect from their tires, turning them from passive rubber rings into intelligent, data-driven safety partners.
